It’s all about artist-fan interaction and these days that intimacy happens online more than ever.

I wrote about this at Serve The Song:

http://www.servethesong.net/2008/11/26/myspace-vs-facebook-for-songwriters/

and

http://www.servethesong.net/2008/12/03/why-songwriters-should-get-on-twitter/

We’ve had very positive response to what we’re doing from artists, and your question is one that many have asked us about!

It’s not a simple question to answer in one post, but you can get some idea from our FAQ: http://www.prosoul.com/faqs

The simple answer is that basically Pro Soul assists you, the artist in not only finding and connecting with an international audience that will appreciate and support what you’re doing, but interact with that audience dynamically to develop a long lasting relationship, and then monetizing that relationship the way your diverse audiences wants most

I would like more specifics though… How exactly does Pro Soul promote and help artists? Which methods, both online and offline do they employ?

Now I’m off to read up on Bob Lefsetz

Cheers