How to present yourself, your music and your career.
Planning then crafting a clear strategy before promoting yourself is the first step in a successful music marketing campaign. It’s an exciting and enthusiastic time, but be careful, the internet is a bottomless database pit. Once posted, once said, and twice repeated, bytes of data remain infinitely embedded in the pages of the world wide web. What might be cute, cool or “bad ass” today, could bite you in your bad ass years from now and might not be so cute, cool or earn you any props.
Presenting yourself in a truthful and professional manner is key to developing and packaging your image. “Pretending to be more than you are – Lying in marketing” – is a great article written by Loren Weisman of the Music Think Tank. We may not agree with Mr. Weisman’s “play it safe” underlying theory, but do agree with keeping it real always. Always have confidence and faith in your talent. Accept and honor where you’re at in this journey. Never “Pretend” to possess unsubstantiated “Bling” or to have accomplished the money and the fame before you make it – don’t lie about your assets, if you’re a starving artist, you’re a starving artist, let your fans share with you, your climb to the top. Take charge of all the wonders of technology that’s available to you. Entertain your fans with your charming personality – let them into your career. Human nature gravitates toward the humble, and when the time comes for you to show your edge, your fans will welcome your success with open arms. Mr. Weisman when he states: “A strong professional package and promotional presence goes a very long way while a fake or weak presence will hurt you more than you know.” We’re not even discussing the business aspect – that’s another posting!
The story of a young man known as Souljaboy tellem comes to mind – his “do-it-yourself” marketing campaign built his fan base, his recognition, and he rose to the top by using an honest portrayal of his talent, personality and character. When asked what was the secret of his success, he’s reported as saying he was having fun, and he kept it real. Watch this sample of how this young master continues to reach out to his fans!
Honesty, hard work, taking a few risks, and fine tuning your art, is how to present yourself, your music and your career.
Tags: artist, Artists, campaign, career, fan, fans, Internet, marketing, music, Promotion, sample, souljaboy, technology