Pro Soul opens its doors today as a progressive, 21st century record label to combat the exploitation of artists by major label conglomerates. Led by music industry veteran, Jarome Matthew, Pro Soul’s approach of providing services to artists without taking the rights to their music or earnings will revolutionize the music industry, providing welcome relief to artists who are struggling to develop their career without professional help.

“Despite being perceived as the holy grail of the music industry, major label deals are accessible to very few artists. Unfortunately, the artists who sign these contracts often aren’t aware that the labels are taking advantage of them,” explains Jarome. “There is something wrong when a million selling, top 5 charting artist has to declare bankruptcy. Pro Soul is helping to put the power in the industry back where it belongs – in the hands of artists. The music industry has changed; the Internet allows music lovers to show how they want to consume music. Unlike the major labels, Pro Soul is embracing that change. It’s time to give both artists and fans what they want: accessible, high quality music and meaningful interaction. This is a wake up call for the industry; start living in the 21st century!”

Pro Soul’s official launch party is open to the public and will be held on January 25 at the Backstage Lounge in Vancouver.